About TippleTech

Built by Industry Veterans Who
Understand the Data Gap

We don’t just manage your data – we strategically transform it into your most valuable asset. With decades of combined experience in beverage alcohol and enterprise technology, we’re uniquely positioned to solve your toughest data challenges.

Why TippleTech?

In today’s increasingly data-driven beverage alcohol market, having accurate, unified product information is essential. Yet managing complex product data across multiple platforms can quickly become overwhelming, inefficient, and costly.

At TippleTech, we combine powerful AI analysis with trusted industry knowledge to strategically enhance the quality, consistency, and usability of your data. Using advanced technologies like Retrieval-Augmented Generation (RAG), we deliver faster, clearer, and more reliable results than traditional approaches.

“We don’t replace your team or tools. We help them work more effectively.”

40+

Years combined bev alc & tech expertise

Millions

Of SKUs managed & enriched

AI-First

RAG-powered data enrichment

2023

Founded by SevenFifty veterans

The Team

Meet the people behind TippleTech.

A rare combination of deep industry knowledge and cutting-edge technical capability that no other bev alc data consultancy can match.

EZ
Co-Founder & CEO

Eric Zillier

Eric spent 15 years running wine programs at three of New York’s most serious restaurants – earning a Michelin star and the Wine Spectator Grand Award along the way. He then became one of the earliest team members at SevenFifty Technologies, where he built and led the team responsible for standardizing and enriching client data for the leading B2B beverage alcohol marketplace, order entry tool, and CRM – supporting thousands of distributors and millions of SKUs. Eric brings 30+ years of bev alc experience and 10+ years in enterprise data systems.

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RK
Co-Founder & CTO

Rebecca Krathwohl

Rebecca is a distinguished engineering professional with over 17 years of experience in the technology sector. As the critical lead engineer at SevenFifty Technologies, the B2B e-commerce marketplace, order entry tool, and CRM for the beverage alcohol industry, she was instrumental in positioning the company as a technological powerhouse. She has held engineering roles at Stripe, Xoom (a PayPal service), and emerging startups across multiple industries.

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MH
Advisor

Melissa Hoffman

With over 20 years in Beverage Alcohol across the on-premise, Distribution, Import, DtC, and bev-tech sectors and having grown SevenFifty to a successful exit, Melissa is a deeply motivated, high-integrity, and accomplished sales leader specializing in new business development in a highly regulated industry.